Aiming for a predictive vision .

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Among the various advantages that derive from data analysis, the most important is that of being able to, so to speak, anticipate the future. This is true in general, in the field of marketing, Customer Service, and beyond. In the specific case of credit management, analyzing in depth and dynamically the history of relationships between company and customer allows you to work in a predictive manner on a probable default, trying to prevent the problem with ad hoc actions, instead of simply taking action later.
The central role of personalization

There are no foolproof solutions for recovering unpaid debts . But usa whatsapp resource certainly, especially when it comes to the so-called soft collection, a key role is played by communication between company and customer. A communication that must be radically renewed following three guidelines: simplification, digitalization, customization. Three guidelines that constitute a single unitary path.

We have seen above how important it is to efficiently collect and organize the largest amount of data relating to your users. Well, the next step is to use the “magnifying glass”. Therefore, do not limit yourself to dividing your audience into coherent segments and clusters, but really aim to understand the characteristics and behaviors of the individual customer. The result?

Package, also for credit management, one-to-one digital communications, which facilitate dialogue and facilitate debt collection. In this sense, the old bill (a cold and often not easy to read document) or the much-feared reminder can transform into a moment of comparison and represent the beginning of a conversation between company and individual customer.