1. For every $1 raised online, nonprofits raise $0.94 through direct mail.

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This difference suggests that online fundraising is slightly more effective than traditional methods. This is a clear sign that having a strong online presence can give your nonprofit an edge in today’s digital germany phone number world.

However, competition in the fundraising world remains fierce, and you'll soon see why.

2. For every 1,000 fundraising messages sent, nonprofits only raised $78 in donations.
Nonprofits can only receive donations for every 1,000 fundraising messages sent.
This low return highlights how challenging it is to capture donors' attention and convince them to donate. It’s a reminder that every message matters and nonprofits need to work hard to stand out in a crowded field.

So, how do you enhance your online fundraising efforts? If you're using WordPress on a non-profit website, you'll need a handy donation plugin like WP Charitable.

Charitable is an all-in-one WordPress donation plugin trusted by over 10,000 organizations, including us. In fact, our founder, Syed Balkhi, uses it to raise donations for the Balkhi Foundation.

Balki Foundation Home Page
It includes features like customizable donation forms, pre-made donation pages, recurring donations, and donor management tools. That’s why we’re able to create conversion-optimized ad campaigns that help us raise money for the causes we care about.

You'll learn more about this plugin as we go through this ultimate list of nonprofit statistics. But if you want to go deeper, check out our charity review .