Live Stream Shopping : A format that tends to feature live influencers who boost your brand recognition and visibility. It generates that speed and more agile consumption.
3D and augmented reality : the customer because it will generate immersive experiences and help the customer to have a closer view, not only of the product, but a more palpable one of the brand itself.
Blockchain and NFT : These concepts will benefit the luxury sector thanks to their traceability and t bulgaria number data he guarantee of authenticity of products or fine jewelry items to avoid counterfeiting.
CDP : Under the threat of the disappearance of third-party cookies, it will be an absolute boom if we want to continue operating in terms of digital marketing as we have until now or at least evolve along these lines.
Transparency with the customer is something that has been consolidated and is not going to change no matter how many digital trends emerge. Cristina assures that the customer must always be able to contact the brand and not encounter contact barriers. “ Technology is playing a very important role here . For example, e-commerce must work with tight flow logistics models and forget about the opportunity cost of not having merchandise.” And this experience cannot be understood without the main key that has been discussed throughout the conversation with the expert: The social part. “ Social has become something key and investing in social is fundamental today. Facebook’s algorithms have made it so that you don’t appear on a timeline if you are not making an investment.”
To this reflection, the expert adds the concept of 'purpose', that is, the value of their brand and what makes them different so that they can build their message through it. "The product itself is a product, but if they can generate value around the product and the brand, the company has a differentiating asset," she concludes.