Can digital be a luxury ? Until recently, the answer to this question would have been a resounding “no .” Luxury, after all, is about exclusivity, while the digital economy is about making products, data and knowledge accessible to everyone. Following this logic, digital channels should serve no purpose other than to supplement or amplify physical products and experiences emanating from the luxury industry.
However, with the arrival on the scene of non-fungible tokens ( NFT ), luxury is permeating the digital economy with what have always been its 3 main ingredients (and which at first glance seemed alien to the digital universe):
Even in the analogue world, it is sometimes extremely difficult to distinguish croatia number data between what is original and what is a rough copy. In the digital world, separating what is authentic from what is merely a copy was until recently impossible.
Then NFTs came onto the scene, which, supported by blockchain technology , can be attached to digital products to prove their authenticity and attest beyond any doubt to who their owners are.