Increase in dormant customers

[robiulhasan1]

The reason why lead nurturing is attracting attention is that the customer purchasing process in the B2B field is becoming more complex. As the survey results above show, customers now have more options and opportunities to independently gather information online before making a purchase, so companies are increasingly required to build relationships in the process leading whatsapp resource up to contact and maintain interest through long-term follow-up. This change in the environment has made lead nurturing more important.





In the past, many companies focused on acquiring potential customers and generating leads, but were unable to respond to all of their leads, and more and more of them were left as dormant customers. If you are unable to follow up with potential customers, they may end up purchasing products or services from other companies, which can lead to losing valuable sales opportunities.


In the B2B field, where the purchase price is high and the consideration period is long, customers tend to become dormant. However, it is precisely in the B2B field, where the target population is small, that lead nurturing is necessary, which involves regularly approaching dormant customers and increasing their desire to purchase.



Benefits of Lead Nurturing


We will explain the benefits of lead nurturing.