Setting up micro conversions

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Item Name
■Detailed user attributes
　・Whether or not they have children: You can choose from having children, not having children, or unknown
　・Whether or not they have a spouse: You can choose from single, in a relationship, or married
　・Education: You can choose from high school graduate, bachelor's degree, graduate school graduate, or currently attending university
　・Homeownership status: You can choose from homeowner or renter
　・Employment status: You can choose from industry and number of employees
　・User interests, concerns, and habits: You can choose from categories such as "I like art and bulgaria phone data theater" or "I like cooking"
■Information that users are actively researching and plans they are making
　・Strength of purchasing intentions: You can choose from categories such as business services, apparel and accessories, etc.
　・Life events: You can choose from buying a home, getting married, changing jobs, etc.


Each item can be set in the target section when creating an advertising campaign.




Next, set up micro conversions (MCV).
Micro conversions are conversion metrics set as intermediate points on the way to reaching the final goal.