Other common uses associated with voice assistants are making calls (22%), sending messages and emails (18%) , completing automated tasks with the ultimate goal of saving time (16%), controlling smart technology in the home (16%) and managing personal agendas (15%).
From a marketing perspective, this technology has a lot of potential , particularly at the united arab emirates number data beginning of the customer journey.
While only a quarter of adults use voice assistants to make purchases regularly (11%) or occasionally (14%), two-thirds use this technology for searches with some regularity.
6 in 10 adults occasionally turn to voice assistants to search for information about products and services , while 4 in 10 rely on this technology to find out about brands.
Voice search is the most popular industry in the world, with industries such as meteorology (71%), music (66%), entertainment (53%) and retail (44%). However, this technology is less attractive for consumer brands (36%), tourism (34%), fashion (31%) and finance (30%).
48% of consumers say that voice searches are faster than traditional text searches and 47% say that this search method is more effective.
However, despite the many benefits of voice assistants, 52% of consumers are concerned about the privacy of their data when using this technology.