Correctly switching attention is an art that can significantly affect your reputation

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By listening to the voice of their audience, companies not only meet the needs of customers, but also create strong relationships with them. The main thing is not to get hung up on one creative that worked and move on, otherwise the audience will simply lose interest.

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Why you can't build long-term strategies on hype
We will explore the period from the first to the thirtieth of September.

The flight attendant's profile has decreased: in malta whatsapp phone number September, there were only 3,537 mentions - these are messages with and without search words. Whereas in the period from July 1 to August 31, there were 3,586 mentions of Daniil alone. In September, this number was only 921.





We are seeing several spikes in discussions of Daniil's persona and comment activity in connection with these discussions. Analysis data from Brand Analytics

Let's take a closer look :

September 2 - The Internet is discussing Daniil's video message on the occasion of September 1, as well as several shorts on YouTube with clips from commercials and backstage footage of filming with Daniil.
September 5 – discussion of publications about the success story and advertising campaign of Sokolov.
September 13 — discussions of shorts and interviews with Daniil. It was on these dates that discussions of Daniil himself flared up in the comments under the video of the author of the YouTube channel "Kinetic Intelligence" with an analysis of the interview with the flight attendant entitled: "Male non-verbal attractiveness. What is the phenomenon of Aeroflot flight attendant Daniil?"
September 19 — discussion of the news about Daniil’s dismissal from Aeroflot.
September 21 - discussion of Daniil's person in the comments on the Anton S Live YouTube channel.
We are seeing an interesting picture in terms of tone: increasingly more comments appear with the content “I’m fed up” and “what do you see in him, an ordinary guy.”

Statistics confirm that the tone of emotionally charged comments does indeed tend slightly towards the negative: 22% of all mentions and comments identified in September were negative.

Positive comments account for 20%, while neutral discussions prevail: 58% of messages are not emotionally charged or contain a neutral assessment.