Your diner’s concept has a significant impact on

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Your diner’s concept has a significant impact on how you’ll design your logo. After all, your logo should match your identity. Knowing and understanding your idea, it will help you design a tremendous retro logo, modern logo, rustic logo, or others.

Step 2: Choose an icon
Follow the art of iconography and choose a suitable icon or image for your diner logo. Icons are popular in graphic design since they are easy to understand and serve as visual cues for your audience. Even if there czech republic telegram be a language barrier, icons are universally understood.

For example, do you serve pizzas? Using a pizza logo might be significant. Using a steaming coffee cup to symbolize your coffee options is also worth a try. Using a grill icon in your logo is an excellent way to communicate that you serve grilled foods.

As you can see, icons are the easiest way to relay your message to your customers. Why not try it for your diner?

Step 3: Select your color palette
Matching your icon with a complementary color palette will make your logo design pop even more.

To choose a color palette, look at the primary color of your icon and find its complementary color. Let’s say that you are using fries as your main icon. Based on color theory, the best color to pair with the yellow of the fries is red.

Researching color psychology is also an option to identify a suitable color. This marketing technique is a great way to find the most appealing color for your target customer.