Marketing Automation: software for marketing teams

[nurmohammadkhan]

Doing a simple Google search on the main business software for customer relationship management, the names that come up are essentially two: CRM and Marketing Automation . Two software that, despite some obvious similarities, are actually designed to perform two different, but complementary, activities.

In this post we will see what functions the two software austria whatsapp resource perform, their differences and – not trivial – what their names mean. Finally, we will discuss what the points of contact between the two applications are and the usefulness of using them together .


Marketing Automation was born to help seize all the unique marketing opportunities that arise with the Internet .

We have talked in depth about what marketing automation is and how it works in another article on our blog, but to put it briefly, it is a software that interfaces with mail servers, websites, social networks, ads for two purposes :

push visitors, readers, etc. to leave their data such as name, surname and email (thus becoming authenticated users – this activity is called lead generation )
record useful information about their interests and behaviors . If integrated correctly, the marketing automation tool will allow us to know, for example, which pages of our site a user has been on, which emails have been opened and which have not, and so on, depending on the digital touchpoints with which the software is integrated.
The purpose of Marketing Automation is to create a database with a large history of user data (all the actions they have performed), in order to record their interests and level of interest, and push them, with the right levers, towards purchasing ( lead nurturing ).