the brand avoid expensive missteps

[muniyaakter]

Ultimately, growth marketing is defined as much by its process as end results, though: iterative testing. Cheap tests can lead to big payoff A good growth marketer thinks big and tests small. They can envision anything — even Craigslist! — as a marketing channel, but they also run cheap, iterative tests to make sure their ideas can work. When DTC growth guru and investor Nik Sharma worked with Hint Water, for example, every major strategy pivot began as a small, impactful test. That helped


— and pioneer influencer marketing as we know it today. “Years ago, nobody turkey number screening else was doing it and people thought it was kind of sketchy,” Sharma told MarketerHire. These days, it’s approaching the popularity of social media marketing itself. Source: eMarketer That's the power of growth marketing — it’s an approach that allows you to confidently invest in a new channel. You just start with a small budget, and test as you go. How growth marketing changes as companies mature Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies. The objectives of the work shift as companies scale.