How to bridge the gap between consumer expectations and brand response?

[nurmohammadkhan]

The growing attention from companies towards the creation of an effective and reactive personalized recommendation system fits into a context in which, to build a solid relationship with consumers, thus protecting themselves from the danger of customer churn , it is necessary not only to talk to them but to listen to them every time the opportunity arises. At the basis of this listening is the ability to collect, process and interpret all the data that concerns them.

In this article, we will discuss how personalized recommendations are used guatemala whatsapp resource by brands within their marketing and communication strategies, focusing on the most effective personalization techniques today.

We will conclude with a focus on Rental , trying to highlight the opportunities that personalized recommendations can offer to companies operating in the rental sector.



New call to action



The Covid-19 pandemic has significantly accelerated the transition to a digital society . Customers have migrated to digital channels in record numbers: a Eurofound survey found that more than 1 in 3 workers worked exclusively from home in 2020. This means they relied almost exclusively on digital tools to socialize, work and access all the services they needed.

This rapid adoption, fueled by long periods of lockdown, has led to a profound shift in consumer expectations : within a short time – weeks, days – consumers began to expect brands to remember who they were, where they came from, and what they liked, regardless of the channel they were using.

.