65 Best Marketing Tools for Online Business

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You may need tools from one or all of these categories, depending on your goals and overall strategy. For tools that don’t have a free option, many offer seven- or 14-day free trials where you can test the platform before making a decision.

Email Marketing
Email marketing tools help you belarus number data create email campaigns , send out email blasts or newsletters, organize your various email lists , and track and analyze the results. They support your overall email marketing strategy by acting as a hub for all types of email campaigns you send out, automated sequences like abandoned cart emails , or one-off announcements to your customers. There are many email marketing services out there, but these are some of the best.

Mailchimp
Cost: Free for 2,000 contacts, includes up to 10,000 sends per month and a daily limit of 2,000. Paid plans start at $9.99 for 500 contacts.
Platform Type: Standalone SaaS web interface , Mailchimp Shopify app .
Klaviyo
Pricing: Free for 250 contacts and 500 emails. Paid plans start at $20 per month for 500 contacts.
Platform Type: Standalone SaaS, Klaviyo Shopify app.
Seguno
Pricing: Free for 250 subscribers. Paid plans start at $10 per month for 251-1000 subscribers.
Platform Type: Seguno Shopify App.
Omnisend
Pricing: Free for 250 contacts with 500 sends per month. Paid plans start at $16 for 500 contacts and up to 6,000 sends per month.
Platform Type: Email Marketing for Ecommerce : Integrates with Shopify, WooCommerce , and BigCommerce.