A Facebook Live is a streaming tool designed by Facebook that allows you to broadcast live videos, interacting with followers and a captive audience in real time through this same social network.
Have you ever done a Facebook Live or participated in one? This powerful tool, implemented in 2016, came out as an alternative to the defunct Periscope and gained relevance on Facebook, becoming a great option for brands and content creators.
In this super guide we will talk about what a Facebook Live is , the advantages of doing it and how to do it like a pro. At the end of this content you will find super valuable tips that will not only help you improve your process, but will also push you to get better results. Don't miss them!
What is a Facebook Live?
A Facebook Live is a streaming australia phone data tool designed by Facebook to be used within its platform, which allows you to broadcast live videos, as well as interact with followers and a captive audience on this social network.
Facebook Live is a reflection of how Facebook, now Meta, has managed to capitalize on trends and audience needs, as it adapted the innovation that Periscope had known how to position at the time and included it among the content creation alternatives available to its millions of users.
The proof? Periscope saw its last days as a Twitter property, while Facebook continues to offer this alternative, extending to other properties such as Instagram.
Why do a Facebook Live?
There are many reasons to do a Facebook Live , and depending on your brand and the goals you have in mind, its importance will depend on it. Here are some of the most attractive ones:
Because it helps you connect with your audience.
Increase engagement and other metrics.
It is useful to give identity to your brand.
Helps you differentiate yourself from the competition.
I will briefly explain each of them to encourage you to include them in your content marketing strategy .
Because it helps you connect with your audience
Answering questions and answers from your followers is a great way to connect with your audience, listen to their concerns and find out what they like.
Increase engagement and other metrics
The immediacy and format encourage sharing and participating in these contents, which is why they usually increase the likes on your page, the reactions (likes and loves) and the followers on your Fan Page.
It is useful to give identity to your brand
Whether you use a spokesperson or you decide to be the star of the broadcast, it is a perfect channel to talk about your brand, its values and what it projects.
Helps you differentiate yourself from the competition
No two brands are the same, and even if they sell the same thing, it is likely that both have a different vision of their products, which is an ideal forum to show this to the audience.