perfectly optimized multi-platform content and a high-value strategy :

[nurmohammadkhan]

Chanel: Pinterest, Instagram and Youtube for an exclusive use of social media experience in the luxury sector
Successful video production , Chanel's digital communication management is based on the ability to simultaneously use all its digital channels to tell an effective , credible and above all exclusive identity story . Chanel is undeniably, based on the overall response of the public, one of the most influential brands on social media in the luxury sector. The success of its social marketing can be summarized as follows: no global approach but optimization of its content to adapt it to each platform.

Pinterest. Images are exceptional vehicles when it comes to representing the almost unattainable worlds of luxury brands. The construction of Chanel's visual imagery has been taking place for years now also through Pinterest, the social algeria phone data network that is more capable than others of furnishing narrative universes: with thousands of pins a day, the French fashion house confirms itself as one of the brands that is most able to inspire users. At the same time, the fact that Chanel does not have an account on Pinterest fuels the myth of its inaccessibility and confirms its extraordinary power of seduction (it is customers or aspiring ones who publish "its" content).

Instagram. Not only using new channels as devices for creating desire but also as tools to be used in the most far-sighted way to provide a complete, efficient and fluid shopping experience. In March 2018, the French house took its first step towards social commerce : it launched @welovecoco , an Instagram account that features selfies and photographs, taken by fans, of the brand's beauty collection. On the one hand, users effectively become creators of content for the brand, on the other they can test, seamlessly, the new e-shopping opportunity offered by the network. With a global account that at that time had 20 million followers (today it has more than 40 million), Chanel was among the first companies in the world to test the Instagram service ( Instagram Shopping ) that directly connects the post with the brand's e-commerce and enables the sale of products.