
kground, such as mobile payment, often considered
The first build-measure-learn cycle occurs right in this first phase and cambodia telegram data has as its objective the exploration and validation of the problem or need that is at the basis of the idea. Only once the existence of the need has been ascertained do we proceed with the subsequent phases of creation and testing of the solution, carrying out offer experiments of increasing complexity that never lose sight of the primary objectives: 1. collect measurable and real data 2. learn 3. reduce waste and avoid the risk of arriving at a product that no one wants Eric Ries does not provide detailed process indications on how to articulate the entire experimental evolution path from the innovation idea to the market, as he relies on the scansion of objectives and events specific to the Customer Development process developed by Steve Blank .