1. Sustainability and cruelty-free: people are asking for it

[nurmohammadkhan]

Attention to environmental sustainability must be at the heart of all businesses today.

The most successful start-ups that are entering different markets know this well, making sustainability a flag to defend and a key keyword in their marketing operations. But big companies in all sectors also know it, and are redesigning their images and reputations on these new bases. The pharmaceutical sector, of course, cannot be an exception.

But what is the main driving force behind this “conversion” and this new bahamas phone data awareness ? It’s very simple : it’s the customers themselves. It’s people who ask companies to pay more attention to these issues. They ask for all this with ever greater insistence. And they are ready to reward them, concretely, for these efforts; or to choose to turn elsewhere.

Not to remain on the level of pure theory, let's take a look at this data, which emerged from a survey by Global/Webindex , which questioned a sample of people aged 16 to 64, asking them if they were willing to spend more on eco-friendly products .