We'll tell you about it with a success story from Australia.

[nurmohammadkhan]

There is no perfect recipe that works for everyone . Indeed, the success of digital marketing often consists in finding the right mix of these different strategies , calibrated to the needs and objectives of your company;
even more importantly: the heart of digital marketing for Internet Service Providers actually lies in Customer Service . This is an awareness that operators in the sector must engrave in stone. Competition today is less and less a question of costs and rates; and more and more a question of quality of service and the relationship with its users (who in turn become the first positive testimonials of the brand).
Here too, it is a matter of starting from Big Data, to package an increasingly tailored Customer Experience and customer support, up to reaching individual people (and we will focus on this point of arrival in the next paragraph, at the end of the article).


In 2010, NBN (National Broadband Network) was born here , a national benin phone data project to extend Internet access, via super-fast fiber, throughout the country. A very ambitious project, which however, soon began to show its weaknesses: technical problems of various types, "bottlenecks", unreliability of the network. The consequence: a wave of dissatisfied and angry users who risked seriously undermining the reputation and credibility of the company and the project. NBN's response, however, was prodigious, and - very interestingly - it combined a powerful "technical" analysis of Big Data with tailor-made communication addressed to its users .