Business: revenue +33% (2.8 billion), 340 new clients.

Enhancing business success through smarter korea database management discussions.
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tanjimajuha20
Posts: 422
Joined: Thu Jan 02, 2025 7:50 am

Business: revenue +33% (2.8 billion), 340 new clients.

Post by tanjimajuha20 »

2024 Results: 33% Growth, 340 New Clients, Dozens of Product Updates, Largest Conference on CRM Marketing, Plans
Results of 2023

Our 2024 growth highlights: revenue and new customers, product updates, community and knowledge sharing, hiring and culture. And our 2025 plans.

Product: we fulfilled stockholder database
last year's promises — the ability to set revenue goals in Mindbox and track their achievement, a summary report on scenarios, more flexible and visual AB tests, personalization without code in the email newsletter designer, a new module "Notifications and Messengers"; we did more than promised — development of the In-App module as a way to subscribe to push notifications, automatic segmentation on calculated fields, setting up a communication policy.
Reliability and security: Record load of 48 billion requests in November and 2 million RPM on Black Friday, coped with the first serious security incident.
Benefits for the market: the largest Conference in the history of Mindbox, two CEO Summits, 7 webinars, ROMI Community for 800+ people, six new courses on marketing, 118 materials in the journal and three studies.
Hiring and culture: 420 of us (+90), average salary — 266,939 ₽ net, median — 220,000 ₽ net, decile coefficient — 7.9; internal training — 2 streams of the School of Lead Developers and the School of Product Managers, as well as a basic management course for beginner managers.
Plans: to make Mindbox a full-fledged AI assistant for finding growth points in business, hire a CEO and accelerate the company's development, work closely with customer success criteria and help achieve them, launch public educational hubs, and support the exchange of experience in the market through cases, research, courses and the best conference on CRM marketing for viewers from all over the world.
Below is more information and links.
Business in general
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