Descubre las tendencias en marketing automation para el 2023

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Improving processes and tasks within your marketing and content teams can be achieved thanks to technology, such as marketing automation. Discover how you can implement it and the benefits it can bring to your digital marketing strategies.

Nowadays, marketing automation has become a fundamental tool for companies that want to optimize their processes and improve the efficiency of their strategies. This is such a trend that a report found that 51% of marketing professionals will increase their investment in this area during 2023.

This technology has advanced to such an extent that it is now possible to automate various tasks . Discover the main benefits of applying this tool and what marketing trends other companies are already adopting.

What is marketing automation?
It is the practice of performing various brand tasks automatically using software that schedules action-based activities or uses artificial intelligence. Its main objectives are:

Maintain a fluid and personalized dialogue with the lead or client based on immediate and progressive responses to achieve a final conversion.

Skip repetitive tasks, organize and streamline your marketing team's workflow.

An example is email marketing , where you can set up a series of emails based on the interactions a person has with your brand, such as after downloading a guide, a discount or an invitation to a demo of your product is automatically sent to the person's email.

This technology can also be applied to social media management, lead generation, and book your list measuring the results of advertising campaigns, among others.marketing automation program

Automated marketing: What are its main benefits?
Marketing automation tools have different approaches, but broadly speaking they allow you to:

Generate more leads and sales
With automation, businesses can send messages to the right customers at the right time, increasing the likelihood that they will make a purchase.

In addition, some tools associated with lead scoring allow you to quickly identify which potential customers are most interested in your products or services and thus adjust a strategy to get them to make a purchase.

An example is to identify a person who has already purchased previously and adds a new product to the cart, then an automatic email could be sent with a discount or a special offer to encourage the purchase.