SEO positioning: bad practices to avoid

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Bad SEO practices, such as black hat, will only harm your web reputation. Learn what these practices consist of and how to avoid them.

To understand the topic, the main thing is to understand two terms : Black Hat and SEO. Black Hat means black hat in English. It comes from old cowboy movies, as the bad guys usually wore black hats, while the good guys wore white hats. And SEO stands for search engine optimization (SEO).

Black Hat SEO is the name given to a set of techniques used to trick search engines such as Google, Bing or Yahoo. Its purpose is to obtain better search results for your pages without having to use ethical methods to achieve this.

Many of these techniques involve creating hidden content, duplicating content, or placing the maximum number of keywords possible. Using Black Hat is very tempting to achieve short-term results with less effort and in less time. But this is a big lie because achieving good positioning requires a lot of time, great effort and perseverance.

What are the consequences of using Black Hat?
Search engines like Google penalize any use of Black Hat or bad SEO positioning practices. Your website may experience ranking declines, from 30 positions down to 950. It should be noted that even expulsion from search engines is an option for punishment.
The consequence will be that you will have an overloaded website, of poor quality, and that will be penalized by Google . Getting your page out of this penalty is very complicated.

If the penalty was made by the algorithm, you will have to find out why and remove it. If it was cayman islands lists made by a person, you will have to correct the problem and submit a reconsideration, which is very difficult to approve.

What are the bad SEO practices you should avoid?
Black Hat techniques as SEO positioning strategies and bad practices are not difficult to identify. It is important to know them in order to avoid them. Using them will only ruin your optimization and will lead to penalties from search engines.

If you have difficulty understanding the terms, you can use an SEO dictionary . Some of the most common SEO bad practices are:

Cloaking: This refers to hiding content such as keywords and links to achieve better positioning. The public will never see it, but search engines will detect it.

Over-optimization: SEO that is too perfect can leave users reading your website in the background.

A poor quality website: very long loading times, too much advertising that hinders users' navigation. It is also influenced by not being adapted to mobile devices and having one or more 404 pages.

Keyword stuffing: Using too many keywords that don't make sense to the user reading the content. In addition to ruining SEO, it also causes your users to stop visiting your site.