Below, we’ll cover 6 benefits of using Facebook Groups for brands and how you can set them up to get the most out of them.
1. Improve your organic reach
A Facebook Group is a great way to improve user engagement. As a forum where customers can come together to discuss and interact with the brand, a Facebook Group offers the unique ability to get real-time feedback from consumers.
This type of environment is advantageous for brands , as it allows customers to feel empowered by their ability to communicate and make themselves heard. To maintain engagement, Facebook groups should be maintained as a safe space where criticism or praise can be offered without fear of consequences.
2. Nourish your community
Your Facebook Group should be dedicated to adding value. It's important to remember the basics of engagement to ensure members stay engaged.
Promoting and encouraging new engagement material is a great way to keep your engagement levels high. There are certain marketing basics to follow to encourage growth, namely: sharing frequently, building trust, and giving back.
3. Generate valuable content
High-value content should be the goal of any good Facebook group. There are many strategies for how to develop and publish material, such as a monthly theme or a weekly schedule. It's important to change it up so that the content you're publishing doesn't become predictable or stale.
Content doesn’t always have to be brand-specific, but rather specific to the needs and desires of your group members. Member discussions and consumer engagement are what drive group success, so it’s important to be aware of what content is succeeding and what isn’t fitting and fitting.
4. Increase subscriptions
Cross-promotion is a great way to increase subscriptions on your other platforms. Including links to videos or other relevant media within your group can add value to your brand’s other pages and accounts.
It’s important to keep your group free from a lot of sales-driven content philippines phone number example —remember, this is a safe space for your customers to interact with your brand and each other.
5. Provide value to your customers
Your Facebook Group should be a place where customers can talk to other customers about your product. The opportunity to share real opinions adds tremendous value to your brand in two ways:
First, a genuine and honest discussion allows customers to feel comfortable with your brand to establish and increase trust between the customer and the company.
Second, this style of honest and open discussion allows you to monitor and address customer concerns head-on. For example, if every customer is complaining about shipping costs, then you know that issue needs to be one of your priorities going forward.
This is a perfect opportunity to let your customers know that you want to hear from them, that you are listening to what they have to say, and that you are working to improve their experience.
6. Beat the Facebook algorithm
As Facebook’s parameters have changed, so has the way brands can reach their consumers. Groups are an excellent resource for brands because due to “meaningful interactions,” these groups have the ability to bypass NewsFeed filters.
While an organic post may reach 1-2% of users , the limit for a high-powered group chat is much higher. Users in the group automatically receive notifications when there is a new post, whereas with an organic post they may never see it in their NewsFeed.
How to set up a Facebook group for your brand?
Setting up a Facebook group involves a short process. Start by clicking “Create a Group” on the group’s main page. The next steps include choosing the group name, setting the privacy level, and adding people.
Privacy settings options:
Public: Public groups are designed to be viewed by anyone with full access to like, comment, and share. Anyone can join the group without permission. Public groups provide optimal reach, but they also attract people who will spam the group with their own content. This type of group privacy setting is only for a community that focuses on a specific event or topic.
Closed: This privacy option is used by most businesses on Facebook. The rules for closed groups allow people to request to join and then the group admins approve or disapprove the request. This privacy option allows your group to be included in a search. Non-members of a closed group cannot see the group's posts. If you plan to educate and inform members through tutorials that are exclusive to them, this is the type of group you want.
Secret: Unlike a closed group, a secret group cannot be found using Facebook’s search function because it is hidden from public view. Members only have access to the content included in this group. This is a good solution when you are working to establish yourself as an authority in your industry. This type of community is created for specific members and usually focuses on a service such as coaching or other services. Your group can even be a paid group that people cannot join for free.
Using privacy settings in accordance with how you plan to use your business group is critical to the success of your business.
How to generate participation in a Facebook group?