Microsoft will try to use the maxim that a picture is worth a thousand words to enter the search business with Bing, through a system that works with filters.
The proposed engine that works by default will be launched in 99 acres data Seattle on Tuesday, having been previewed in US technology circles where it has received favourable reviews from users and industry magazines.
This way of delivering results is particularly appealing for shopping, movie selection and celebrity tracking, as it allows you to narrow down your search and create new categories.
This new system, which does not yet have associated ads, poses a challenge for advertisers who will have to play with the engine until they have understood its sensitivity and take advantage of its patterns to gain notoriety.