Based on experience with similar projects and niches, the more complex the site, the more expensive the application: the client spends more time studying, gets lost and leaves. A detailed site is good for a cold audience, it works out objections, immerses in the product, and a warm audience can be collected for a short landing page.
We suggested the client to create a separate landing page for advertising in order to quickly engage visitors and collect contacts for the sales department.
The campaign was launched at the time of Marquiz Pages release, in November 2022, and we decided to test the new feature and build a landing page on Marquiz. We had already worked with quizzes before, so the combination of “Marquiz Pages + quiz” was the best fit for the task.
The traffic was driven from YAN and targeted at a warm audience.
Marquiz Pages
We put together the landing page in two iceland phone number list and a half hours without preliminary market analysis. We were guided by the hypothesis that those who are in the know need to see literally 4 points to get interested in the product:
No employees needed
Monitoring coffee points from your phone
Coffee shops with dry and natural milk
The main sale is done by phone. In our experience, if the sales department is prepared and the script works well, there is a presentation, then this is enough, and a large number of blocks can reduce the number of leads. We needed maximum attraction.
Then we put a picture of the coffee shop itself and a button "Get a business plan". In essence, it turned out to be an extended business card, where the quiz plays the main role. Nothing complicated or unnecessary.
Guaranteed income from 75,000 ₽/month or return on investment
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