We have already written about interesting books about marketing that can help you understand some of the nuances of SMS marketing and use it more successfully. Today we would like to tell you about several films in which you can see interesting techniques in marketing, PR and advertising.
This satirical belgium telegram comedy follows the efforts of Big Tobacco's top spokesman Nick Naylor as he lobbies for his industry using sophisticated spin* tactics. The film demonstrates negotiation, marketing and sales techniques: you can watch and learn. The Internet is already full of videos inspired by the film, where business coaches reveal the secrets of successful deals or tell how to manipulate people, using the example of the film.
99 francs (2007)
The film is based on the novel of the same name by Frederic Beigbeder. The story of a successful advertising manager. Octave is a talented, sarcastic and creative man who has everything but likes nothing. He believes that the world is corrupt and the people in it are just another product to be consumed. The film condemns the entire modern advertising business: it is very interesting to look at this world from the inside.
The Joneses (2010)
This movie is about indirect marketing techniques and "live" advertising. The idea is that if people like you, they will want to be like you and buy the same things. The characters' entire lives are a well-thought-out marketing ploy. So sit back and watch the guerrilla marketing techniques**.
The Greatest Movie Ever Sold (2011)
This is a documentary about product placement, marketing and advertising, directed by Morgan Spurlock. The premise of the film is that the documentary itself was fully funded by sponsors and became a so-called "meta-film". The film tells us about neuromarketing***, brand promotion and all the tricks of product placement.
Jobs: Empire of Seduction (2013)
This is a biographical drama about the life of Steve Jobs, starting in 1974, when he was a student at Reed College, and ending with the appearance of the iPod in 2001. The film tells how to behave in business and how important every detail is in achieving results. There is only one rule: think outside the box.
We hope you enjoy these films and find something useful in them for your business.
* Spin is a form of propaganda that is achieved through a biased interpretation of an event or campaign in order to sway public opinion in favor of or against an organization or public figure.
** Guerrilla marketing is an advertising strategy for promoting products or services on the streets or in other public places for little money.
*** Neuromarketing is a field of commercial marketing communications that applies neuropsychology to marketing research by studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.