What does the law on SMS mailing in Russia mean and how to collect consent correctly
In addition to mailing labeling, it is important to comply with the legality of the content in marketing. Namely, to obtain the user's consent to receive advertising and the processing of personal data.
Article 5 of the Advertising Law contains general rules mexico b2b leads for advertising, which must be fair. This means that a legal mailing must not affect the reputation of your business competitors.
In parallel, Article 7 of the “Advertising Law” provides for a ban on advertising a number of objects. This information is obvious even to an unprepared user, but it is still worth paying attention to the list that the legislation identifies.
Your business may also fall into the list of certain types of goods. For example, if the company specializes in the sale of securities, medicines or dietary supplements, risk games, etc. The specifics of advertising such areas are described in detail in the third chapter of the “Advertising Law”.
Content Legality: What Can and Cannot Be Advertised?
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