The main target audience of the project

[sohanuzzaman57]

How a quiz helped to fulfill the plan by 507% and reduce the average cost of a target lead to 3837 ₽ in the construction niche
Hi, this is Lev Korniltsev, project manager at the Artsofte Digital internet agency .

Today I will tell you a fresh case about how we used quizzes to promote a comfort-class residential complex in Yekaterinburg.

To immediately remove the objections “Quizzes for developers again?”, here is a solid argument “for”: in 2022, our developer clients received 68% of all sales for our projects from quizzes .

We use quizzes in YAN and social networks, and the netherlands phone number list audience there is cold. That is, these are the users who do not yet know about the property. In our experience, quizzes work better for a cold audience than a developer's website or landing page.

So yes, quizzes again.

Client — Aston. Yekaterinburg, object — two houses in a comfort-class residential complex
Aston. Ekaterinburg is a developer from Ekaterinburg, has been building real estate since 2004.

We promoted the residential complex "Aston.Sobytie", located in one of the residential areas of Yekaterinburg, not far from the center.


men and women aged 25–34 from Yekaterinburg who want to buy their first apartment;
families with and without children from Yekaterinburg who want to improve their living conditions;
married couples aged 40–55 with an average income who want to buy housing for their children or improve their living conditions.