1: Uncover deep consumer-centric insights

[shaownhasan]

Don’t start with what you want people to know about you, democratic republic of the congo email list but instead focus on how you feel as a customer. Then, look for interesting places where your brand and the things people care about can intersect.

To illustrate this point, Jenny uses the metaphor of a party: “Advertising basically keeps showing up at parties you’re not invited to… You can’t show up at a party and stand in front of the bar, blocking access to the snack table, telling Everybody is how great you are. It’s not what makes people want you to come to the party; you have to be interested in their lives.”

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When using artificial intelligence to accomplish this step, Jenny reminds everyone not to make a common mistake. She noted that many people might just ask the AI ​​to "create a social media campaign to make Gen Z want to drink this kombucha." This approach often results in mediocre output.