Testing is an important element of SMS mailing. Last time we told you where to start testing, what a focus group is and how to properly analyze the results. This time we will talk about what exactly needs to be tested.
You must create a denmark telegram thorough testing plan and follow it. Remember to analyze each element of the newsletter separately. If you test several variables at once, you will not be able to understand what exactly influenced the result.
Start your analysis from the very beginning. The first thing a subscriber sees is the sender's name . Never enter a phone number in this field. Subscribers will not recognize you and will skip your SMS. You need to find out which name (company name, personal name or surname, etc.) is the most relevant and recognizable for your customers.
The text of your message should be attractive. It should be understandable for the target audience. Messages can be divided into 3 categories: notifications, advertising and news. Choose the desired category and create two versions of the text for testing . For example, your versions of the informational text (notification) can be:
"Hello! Spring discounts are valid on all our services from March 1st. Call us for more information!"
"Mr. Ivanov, we have prepared a special holiday offer for you. For more information, visit our website!"
Testing will help you determine the best version of the text; you can also choose the appropriate length and style of the message. As a rule, it is better to write short texts. You need to find your own style to get positive results from your SMS campaigns.