3. Attract the right partners: Build your beacon

[shaownhasan]

The concept became clear to her during a panel she attended with Guy Kawasaki. He said: "Everyone probably thinks I have the Midas touch, that anything I touch turns to gold. They are wrong. I only touch gold."

This profound statement highlights the denmark email list importance of creating value to attract quality partners rather than simply chasing connections.

Your beacon may take many forms - podcast, newsletter, blog or social media, but the basic purpose remains the same: demonstrate your expertise and value to potential partners.

Strategic Partnerships at Scale - Beacon's Broadest Podcast on the Web
Building a beacon requires patience and persistence. It requires creating content that showcases your thought leadership, showcases your expertise, and provides real value to your audience.

When potential partners research you (and they inevitably will), they should find a straightforward, engaging story that helps them understand how the partnership can benefit their goals and audience.

The journey from initial collaboration to scaled success requires careful attention to relationships and a systems approach.

Slim shared an illuminating example from her experience with a speaking agency she encountered in San Diego.