Use SMS for Lead Generation and Sales

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Friend Who Wants You Well wandering links March 2. 2024 Reading time: 7 min Share Media on crusade against Google – For years. publishers have been waging war in the online advertising market. More than 30 European media groups. including Axel Springer and Schibsted. from 17 countries. are now suing Google in the Netherlands for $2.3 billion .€2.1 billion. . The publishers accuse Google of abusing its dominant market position . causing them to lose significant advertising revenue and forcing them to spend far too much money on its ad technology services. “ The media companies involved have suffered losses due to a less competitive market. which is a direct result of Google’s misconduct .” the lawyers said in a statement. The company allegedly acted as “ a broker. auctioneer and sales agent all at once .


” representing all parties in the ad buying process and favoring senegal phone number library itself throughout the process. The first monopoly trial of the modern internet era . US et al. v. Google. which opens in September 2023 in the United States . is already specifically targeting the $1.7 trillion online search leader that dominates 91% of the market. Google. far from standing back. wants to maintain its monopoly position in the era of generative AI and conversational interfaces. by integrating AI into its advertising products and through partnerships. such as the one with Character. ai. Starting this month. Gemini . Google's AI model. will feed one of its flagship advertising products. Performance Max . offering advertisers the ability to create advertising campaigns quickly and efficiently . “ With Gemini. merchants and businesses of all sizes will be able to generate text and images for an ad in minutes and for free to place in the Google ecosystem .


” explains Dan Taylor. Google's VP of advertising solutions. A crucial battle for Google. especially since ads are coming to chatbots at the same time as tracking cookies are disappearing: The startup Adzedek is among the early players offering ads in personalized GPTs from OpenAI's GPT store. as well as in chatbot applications that use OpenAI's API. Right now. OpenAI doesn’t have rules on how advertising can be inserted into its GPTs. and it doesn’t take a cut of the revenue.