There are many ways to measure the success of a marketing campaign. However, it is important to identify which metric is most relevant to the goals of your company and your social network.
Social media metrics include:
Therefore, follow each one of them and their meanings in detail.
Followers
The number of followers a person has on social media is certainly a very relevant metric on the internet. And this is no different for your company.
This metric can have a huge impact on community belgium phone number resource building. For example, a company that provides customized eco-friendly bags can create a social media profile to promote and connect with a community of individuals who value environmental care.
Likes
Likes are a great metric, where you can analyze: if you have X number of followers, Y number of views of your publication and Z number of likes.
This means that out of all the people who viewed your post, you obtained a certain percentage of conversions into likes. And this allows you to see if your posts are pleasing your lead .
This data can be very relevant for some companies and niches. The niche: renting tents for events in São Paulo , for example, is a specific target audience, where your client needs to live in São Paulo and have a large amount of money to throw a party.
In this case, your audience is very restricted, so the number of followers is not as relevant as the number of likes, because even if your segment of activity is small, people have a high number of interactions with you.
To share
If the number of likes is a great indicator of interactions with your audience, shares are an excellent identifier.
Sharing a post means that your consumer liked your content so much that they sent it to someone else to have the same experience they had.
Furthermore, sharing is a type of “word of mouth” marketing, where a customer ends up spontaneously promoting your product to a non-customer.