A multi-device path to purchase
A simpler mobile-friendly design
For a company that conquered the international m telegram database arket, localizing the app and providing the same quality for different languages is key. And AliExpress does not disappoint in that department.
A few clever additions compared to Amazon’s app are the search feature at the top where people are used to seeing it, the menu with labels at the bottom, and the image search where users can upload images and shop for items from them. Although, we should mention that the engine is not particularly successful in finding all the right products.
Walmart
Walmart is the leading commerce app in the US, with over 24 billion sessions in 2021. Here is an interesting revelation: m-commerce makes up 2.8% of Walmart’s total sales. The success of the app lies in seamlessly combining customers’ in-store experiences with mobile ones.
In 2012, the application was already widely recognized, but the redesign in 2017 made a real difference and brought about the online/offline blend. The newly added features over the last few years include:
Regional “trending” sections for popular items
Implementing online services for customers so that they can shop online and pick up the items in brick-and-mortar locations
AI-powered Store Assistant and smart shopping lists
Walmart Pay
IKEA
Successful companies - IKEA
In a successful effort to improve and streamline customers’ decision-making and buying processes, the company released IKEA Place. The debut of the app in 2017 was a trailblazing event that showed what retailers could accomplish with augmented reality.
Users can take a picture of their room and virtually install IKEA’s furniture and decor. The true-to-scale 3D models offer the opportunity to “try before you buy”.