Finally, once you find successful video ads, you can expand your success by increasing your ad spend.

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“Advertising is the best, fastest way to get your ideal customers in front of you and test something out,” explains Kevin Anson, a senior video advertising strategist whose agency, Ads of djibouti email list Fire, has created several campaigns for major brands like ClickFunnels Thousands of successful video ads. With over 20 years of video experience, including working directly with renowned marketer Russell Brunson, Anson has identified seven key psychological factors that make video ads convert.

If you're worried that creating effective video ads will require expensive equipment or specialized editing skills, you can rest easy.

Today, smartphone cameras and simple editing apps allow anyone to create high-converting video ads. The key is not technical perfection, but understanding and implementing the psychological triggers that make your audience stop, watch, and take action.

Your video ad frame
This framework will help you implement a series of psychological triggers in the right order:

Start strong: Use pattern disruption; identify your audience; present a strong hook; address pain points.
Establish credibility: Demonstrate concrete results; provide clear evidence; handle objections; demonstrate expertise.
Drive action: Make clear recommendations for action; make next steps obvious; drive urgency; reduce risk.
#1: Stop scrolling pattern break