And it is that, during these dates, consumption takes on a great boost and as a company you must take advantage of this to increase sales of your product or service.
The impulse of consumption
Traditional media (newspapers, radio, TV) are constantly talking about the rise in consumption, which is at levels higher than in the years before the pandemic. For example: in 2019, during Christmas, consumers spent an average of 550 euros; for this year 2021, an average of more than 600 euros is expected.
Consumption is gaining momentum. What do you plan to do as a company to take advantage of it?
Increase profits at Christmas: how to do it
From Ewom , our digital marketing agency in Valencia , we want to tell you about some actions you can take this Christmas to increase your profits.
Run Christmas campaigns
Christmas is the perfect time to run Christmas campaigns. You have to try to capture the public's attention because the competition will make efforts to get consumers to buy their products or services and not yours. There are many examples of famous Christmas campaigns that you surely remember, for example: the National Lottery advertisement and even the Famosa dolls advertisement, a company that created a special Christmas carol for these holidays, thus being able to get into the consumer's mind.
Christmas campaigns can be implemented on different channels, they can be offline and online, and they can even be combined. Designing the best one for you is our job!
Use social media
Social media is important at any time of the year, and it brazil business email list is no different at Christmas. During the holidays you can run raffles to increase your visibility, wish your followers a Merry Christmas to improve communication, and even do something nice for them to build loyalty.
Social media is the perfect Christmas showcase to show the company's spirit and also to offer and display all the products and services available to consumers. Being active on social media at Christmas is essential for all companies, regardless of the sector they are in.
SEO positioning
Trying to be at the top of the search results becomes essential in this day and age. This positioning is not achieved overnight, this strategy needs to be implemented months in advance. How many? It will depend on the business sector and many other aspects that only a good SEO professional will know .
Organic traffic is key to achieving a good percentage of sales, so work on it throughout the year so that your products or services are in the top positions in search engines at Christmas.
Don't give discounts just before Christmas
More than an action, it is a piece of advice that we give you. We already have Black Friday where everyone who wants to buy gifts before Christmas at a reduced price can do so. You can do raffles, or some promotions where you give away some little things, but try not to offer too many discounts before Christmas that could hurt your turnover too much.
What kind of promos can we make?
Here are some examples:
Extend warranties.
Offer free samples to try other products or services.
Extend trial periods.
Extend the time period for free returns of the product.
Free shipping costs in some cases.
This is just a sample of ideas, but there are many types of promotions you can run without changing the price of your product or service.
Don't forget your best customers at Christmas
Christmas is a good time to build customer loyalty. Pay them a little attention. Firstly, they will surely appreciate it and, secondly, it is good for you because it reminds them that you are there and that they can also buy gifts for their loved ones at your company.
How to do it? Via emails, WhatsApp, raffles, Christmas cards…
We hope we have inspired you and given you some ideas to make this Christmas a key time for your annual turnover.
We also want to take advantage of this post to congratulate you once again and thank you for joining us. Happy Holidays and Happy New Year 2022!