3. Provide relevant insights for artificial intelligence

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To help AI understand your brand and generate content that ecuador email list matches your needs, you need to provide it with relevant insights. This includes information about your company, products, target audience, and their pain points. The more context you give AI about your business and the people you want to reach, the better it can capture your unique voice and create content that resonates.

Molly shares how she records this information on her company details form, which includes:

Offers and Products: A list of all your company's products and services and a brief description of each.
Features and Benefits of Each Offer: The key features of each product or service and the specific benefits they offer your customers.
Your ideal customer’s pain points and “touches”: Your target audience’s challenges, frustrations, and desires, as well as what makes them laugh or feel good.
Brand Brief and How to Use It: Briefly describe your brand and how you want it to be portrayed in your content.
You can gather similar information from internal documents, such as your brand guidelines, mission statement, product descriptions, and customer personas. Look for any data that helps paint a picture of you as a company, what you offer, and who you serve.