However, if you start to offend your actual target audience, that’s when you need to recalibrate.
In this case, it might be helpful to ask your audience what kind egypt email list of content they want to see from you. Then, think about how you can make these topics interesting.
Remember, finding the right style of humor for your brand takes time and practice. Don't be discouraged if you don't succeed on your first try. Keep experimenting and improving your approach to humor. The goal is not to turn your marketing strategy into a comedy routine, but to inject personality and relatability into your message.
Doing so will strengthen your connection with your audience, make your brand more memorable, and potentially increase your conversion rates. So go ahead and try adding a little humor to your next marketing campaign—your audience might thank you for it.
Lianna Patch is a conversion copywriter and comedian. She is the founder of Punchline Conversion Copywriting, a consulting firm for software and e-commerce businesses. Her course is called Conversion Comedy. You can find her on Instagram.
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