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Quiz for online coffee shop
Coffee Project is an online store selling coffee that it roasts itself. Coffee Project brings coffee from all over the world, roasts it itself and sells it through the store and coffee shops. The store team sees its main task as introducing customers to the variety of coffee flavors and aromas, which largely depend on where it grows. The Coffee Project office, like the roasting shop, is located in Yekaterinburg, and sales are carried out throughout Russia.

coffee quiz
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coffee sales case
The Coffee Project brand has existed since 2012. At albania phone number list first, the roasting of beans was used only for its own coffee shops, but then the store launched mass sales. A couple of years ago, the brand took on the retail direction: first in its city, and then began to scale up to neighboring regions and Moscow.

quiz cases
During scaling, the store team noticed that the conversion to the first purchase outside the home city was very low and it was not possible to achieve the required volume. They turned to the experience of American colleagues and found that they had implemented a quiz that helps to choose coffee from the catalog. It was decided to repeat this experiment.

Where was the quiz hosted?
At first, the quiz was placed in the article “How to make coffee in a Turk.” Readers began to leave their contacts, but there were not many of them.

Marquis
Later, Coffee Project decided to place a quiz when trying to leave the site. It worked a little better. But the most effective option turned out to be the banner format, which, on the one hand, was constantly in sight, on the other, looked unobtrusive. Conversion to registration increased, and there was a conversion to the first purchase from regions not native to the store, for example, from Moscow.