Mediabrands, a subsidiary of Interpublic, and Microsoft have created a new advertising tool for online brands, the Media Operations Management System (MOMS) platform. Marketing professionals will be able to track and measure all of their campaigns, from search engine actions to email marketing and CRM.
Microsoft and Mediabrands have been working on gambling data taiwan the MOMS platform for the past six months. It is a holistic advertising system that covers all of a company’s marketing activities, from planning to purchasing, including campaign measurement and optimization.
Microsoft will be testing the platform through its Microsoft Advertising network; the test phase will be launched first in the United States and then worldwide. In addition, MOMS will be available during this time to Mediabrand agencies, such as Initiative or Universal McCann, and to their clients.
According to Quentin George, Mediabrands' digital chief executive, "advertisers will have greater transparency, efficiency and responsibility over their campaigns. They must ensure the profitability of their investments and maximise the impact of their strategies."
Scott Howe, corporate vice president of the Enterprise & Publisher Solutions Group at Microsoft, believes the tool helps streamline workflow: “Marketing professionals are faced with increasing complexity and fragmentation, making it difficult for agencies to focus on creativity and storytelling.”