Google Signals is a free Google Analytics product that was launched in 2018, and is used to collect cross-device data from users who visit a website.
In this article, we want to explain in more detail what this tool consists of, what its functionalities are and how you can activate it in your Google Analytics account. Join us and enjoy this learning space.
Google Signals is a Google Analytics tool that collects data from users who access a website, regardless of whether they do so from multiple devices, such as a computer or tablet.
In order for users to be tracked by the tool, they must be browsing with their Google account and have the ad personalization system active.
When users turn on ads personalization , Google can develop a holistic view of how those users interact across multiple browsers and multiple devices.
For example, with Google Signals you can see how users search for products on your website from a phone and then return to complete their purchase from a computer.
So when you activate Google Signals , Google Analytics features are u taiwan contact number pdated to provide you with more comprehensive user data reports, including:
Actions with advertisements.
Demographics: Country or region where the person is located.
Activities performed from multiple devices, such as logging in, purchasing, downloading a file.
It is worth noting that Google Analytics never shows you individual user data due to personal data protection policies and regulations, only reports with graphs and tables presented strategically.
What is Google Signals for?
Google Signals is primarily used for remarketing . This strategy consists of collecting user information to send sales emails and personalized advertisements.
Creating personalized advertising campaigns is known as retargeting. In this way, remarketing is used to do retargeting. You may have heard both terms and thought that they are the same thing, but no: retargeting consists of designing advertising campaigns on Google Display or social networks, aimed at users who have previously interacted with your brand.
It turns out that carrying out a good remarketing process is vital to creating successful retargeting campaigns, and that is where Google Signals comes in as a highly valuable tool when creating Internet advertising that is as personalized as possible.
For more information on this topic, read also: Retargeting: what it is, how it works and what its advantages are
Steps to activate Google Signals
To activate Google Signals follow these steps:
Log in to your Google Analytics account
Click on the settings icon at the bottom of the left options panel. It looks like a grey wheel.
Look for the “Property” option, then “Tracking information” and finally “Data collection”
steps-to-activate-google-signal-in-google-analytics
Turn on remarketing and advertising reporting features and hit the save button
Select the “Start” button located in the blue box.
Choose the property(ies) you want Google Signal to collect data from and you're done!
steps-to-activate-google-signal
Keep in mind that as long as all the properties associated with your Google Analytics account are from the same company, there should be no problem enabling them all, but if you are an agency that has data from other companies in your account, you may need to be more specific with this setting.
Where can I see the information collected by Google Signals?
With Google Signals you have access to a greater amount of information about your users. To see it, simply go to the “Audiences” tab and click on the “Multi-device” option to see the following reports:
Device Overlap: Here you can see how users combine their devices to access your website. For example: tablet and mobile.
Device Routes – This report shows you the sequences of devices that have been used to meet scheduled goals or events.
Channels: Here you can see conversions and user behavior by channel.