Cohort Analysis in Yandex Metrica

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Unfortunately, Google web analytics does not always process data on users attracted by Yandex Direct contextual advertising or those who came from Yandex search qualitatively, and the tool itself is not convenient for all marketers and is often not used to collect information and build end-to-end analytics. Marketers who prefer collecting statistics on site visitors and clients using Yandex Metrica can use the counter functionality to conduct cohort analysis.

To build an analysis, you need to start by malaysia company email list defining the period for which the indicators will be evaluated and identifying cohort parameters (e.g. traffic sources, target audience segments). After defining the parameters, build a report and evaluate the obtained indicators. Forming cohorts in Yandex Metrica Similar to cohort analysis in Google Analytics 4, in Yandex Metrica you can form cohorts of users who came to the site, for example, at the beginning of 2024 (in February, March, April).

To do this, in the source report: Select the period and data detail options. Next, in “Groupings” in the “History” section, specify the parameters for the date of the first visit “With a given accuracy” - “Month of the first visit”, removing all other groupings: Now all that remains is to select the “Metrics” that you will compare for the configured cohorts: You receive data on cohorts of users who came to the site in individual months: When building cohorts, you can also take into account additional segmentation parameters, such as traffic sources, user regions, age, gender, types of devices used to view the site, as well as achievement of individual business-significant goals, etc.