It is important to clearly define the purpose of launching inside sales.
First, start by clarifying the purpose and role of launching inside sales in the context of you australia phone number resource r company's situation.
One of the purposes of using inside sales is "lead nurturing," which involves providing information about your company's services and products to potential customers and encouraging them to make a purchase. By implementing lead nurturing, you can re-approach potential customers with whom you have had contact in the past and customers with whom you already have transactions.
Reference: What is lead generation and lead nurturing? A detailed explanation starting from the basics!
Connecting current customers to potential customers
The second purpose is "lead qualification," which selects customers who are more likely to purchase from among the existing customers. By implementing lead qualification, you can preliminarily select sales targets that are likely to be successful. This can improve the productivity of inside sales.
Developing and creating new customers
The third purpose is "lead generation" to attract new customers who may become your company's customers in the future. In some cases, lead generation is handled by the marketing department. Depending on the role and sales destination, it may be a good idea to have the inside sales department take on this role.