A person is considered a micro-influencer when they build their profile and image around specific topics such as gastronomy, decoration, nutrition and technology —among other things— on a social network.
In this sense, he publishes all his impressions about the experiences he lives on a daily basis and his audience accompanies him and interacts with him, granting him authority on the topic he speaks about.
Your magnetism occurs because your audience is inspired, motivated, or learns organically through your message.
Simply put, a micro-influencer is a knowledgeable and passionate person who, without being famous or a public figure with an excessive number of followers, manages to have influence over their audience or singapore business email list community, which is usually built on a social network.
If you have a company, it is important to know that most micro-influencers are women and that the platform chosen par excellence is Instagram. This is because this social network has a large number of tools at its disposal to create content.
To be a micro-influencer you don't need a lot of followers, but you do need a high level of engagement with your audience and with your specific niche.
You can learn more about the difference between macro and micro influencers by watching this video by Pablo Herreros, speaker, professor and author of two books, in which he explains this topic in detail.
Now you might be wondering: why should I choose a micro-influencer instead of an influencer with a larger audience?
There are two main reasons why micro-influencers are more convenient when it comes to marketing your business.
The first is that most of them have a main theme, and they build their profile and community around it. They are therefore ideal for companies that target specific market niches.
The second —and this is the most interesting part— is that they have interaction rates of up to 15%, while an influencer with more than 100,000 followers barely reaches 2.4%.
fashion microinfluencer
It is worth remembering that influencer marketing , whether micro or macro, always contributes to increasing trust and improves the connection between users and the company because showing a personality recommending a brand's product or service to their own audience has a great impact.
Likewise, choosing an influencer with fewer followers, but with a real and loyal audience, will most likely save you from falling for a big influencer with purchased followers (whose engagement is very low).