The diversity of sales channels

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Companies operating in the manufacturing, retail or distribution industries face the need to manage multiple types of product data. platforms and partners requires an effective system for managing this data. To take control, you need to combine three systems: site management, accounting and PIM. Purpose of PIM systems Each product can have a large number of attributes: descriptions, photos, sizes, colors, prices, seasonality, material composition, group membership, standard compliance, replaceability, compatibility, etc.

These attributes need to be periodically north korea company email list assigned, adjusted, requested, transferred to sales channels and internal systems, updated, and transferred again. A correctly selected set of attributes for a specific trading platform or a change in the current connectivity can improve the position (sales) of a product among competitors. Therefore, working with attributes and their values ​​is a separate business process that must be supported by some automation tools.

While the company has less than 100 SKUs, the costs of keeping them up to date can be neglected. With 1000 SKUs and more than one sales channel, the labor costs become sensitive. Further expansion of the range without changing the methods of working with product content begins to hit the costs hard. If a company does not have a PIM system, then collecting and updating data on each SKU takes about 25 minutes per year.