Remember that every email should have a goal: to prepare your lead for the next stage of the funnel. For this reason, in addition to having an attractive subject line and a message that is appropriate for the persona, your emails should have clear CTAs (Call-To-Action) that offer a real benefit.
You know those colorful buttons that direct you to relevant content, for example? Well, that's what we're talking about! #Tip
Build the automations
This is the step where you will define the czech republic phone number resource destination of your lead . There are a multitude of automations you can do, such as:
define the trigger that causes the lead to enter a list;
determine how long after downloading a material the lead will receive a new email;
establish whether clicking on any CTA will generate other automatic actions;
define whether the lead source will direct you to specific content.
This type of configuration is the most important step in email marketing automation, after all, if it is not done correctly, it can cause some negative effects.
On the other hand, if properly configured, automations can increase lead conversion and generate countless benefits for the organization.
And, is automation capable of generating leads?
Track the performance of your shots
Once you have activated automations, you need to monitor the performance of your emails and continually seek to improve them. Monitor bounce rates, open rates, click-through rates (CTR), and how many leads are moving through your funnel with each email sent.
With marketing metrics like these, you can compare the performance of different emails, see if you're on the right track, and whether your leads are responding as expected.