Types of SEO Tools to Boost Your SME

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As we said before, there are different types of SEO tools that you can use to boost your SME. Read on and we will see some of the most notable ones within each category:

Google Analytics
Google Analytics is the starting point for any optimization process if you have a website – the very foundation of tracking your site’s success. This free tool provides insight into how your visitors find and interact with your site.

Its purpose is to understand the performance of your website and perform an analysis of the most influential factors in its performance.

By understanding who your site's users are, how they found it, and andorra business email list what actions they take on it, you can use that information to strengthen what's working in your digital marketing strategy and improve what's not working.

Google Analytics also divides its data into four main sections:

Audience. Here you can learn about your audience: demographic data, where they are from, what device they use to search, and more.
Acquisition. Shows which channels bring visitors to your site: organic, paid, direct, referral, social media, or email.
Behavior. This section shows how users navigate your site, which pages they reach when they enter the page and how long they stay there. Each page they interact with and which page they leave from is also marked.
Conversions. You can set up conversions to track conversions and actions users take on your site: signups, downloads, purchases, first-time callers, etc.
Google Analytics is the most popular integration for marketing software companies. With this tool, you will have no problem collecting the behavior of your website visitors.