Essential Marketing Team Roles for 2022

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Small and medium-sized businesses, like startups, are currently the type of companies that most aim for growth through digital marketing strategies.

Inbound Marketing , although it is an extremely effective process, requires the consolidation of a wide variety of processes that make the actions carried out successful.

Read on to learn about the key roles you should consider if you're looking to build or expand your marketing team.



SEO Expert
SEO is the methodology used to increase organic traffic and mozambique business email list improve the positioning of a website. Implementing this type of technique is crucial to obtain a greater reach and to attract more potential clients. The more efficient its application is, the more resources can be saved when it comes to achieving objectives.

The tasks that an SEO expert must carry out are various and diverse:

On-Page SEO and Off-Page SEO settings.
URL Optimization.
Incorporating backlinks .
Review of technical aspects of the website's operation.
Ensure that all regulations are met to avoid penalties from Google.
Community Manager
The Community Manager is in charge of the operational part of social networks. Their main functions are to publish quality content, respond to comments and messages, and create a community.

In addition, they are the ones who execute the strategies designed by the Social Media Manager and must have a deep knowledge of the target audience they are addressing . Another of their tasks is to control the various advertising management platforms that work together with the networks (Facebook Ads or Instagram Business, for example).

Community Managers are also responsible for reviewing metrics and creating follow-up reports. Therefore, they must practice active listening to observe and identify opinion leaders who can positively spread the brand's messages.



A community manager acts as a bridge between the company and the community of followers.