This is one of the decisive points for those who deal with online australia email list marketing: understanding how to create an SEO friendly website. That is, suitable for facing the challenges of positioning on Google, a search engine that appears increasingly unpredictable and complex as a whole.
Everything is based on three fundamental steps that, despite its most profound evolutions, have characterized the most famous search engine on the web for some time. We are talking about scanning, indexing and positioning. In short, Google uses programs (crawlers, also known as spiders or bots) to discover and analyze the internet page.
the website and its pages are indexed. And so the resource is present, therefore visible, in the SERP. In what position?
You can influence this with your skills as a search engine optimization expert. At the base, however, there is always a good start: here are some principles for creating an SEO friendly website that can climb the SERP and position itself well in the results.