Reviews
According to research, 9 out of 10 users read online reviews of a business or product before making a purchase decision. Search engines also value these reviews and opinions. People trust customer reviews more than marketing messages; as a result, Yandex and Google give preference to companies with a large number of good reviews, which occupy higher positions in the ranking.
When blogging, always keep in mind that search engine algorithms love fresh and regularly updated content. While blogging is a great starting point, it should not be a standalone strategy. You can create hundreds of posts about your products and services, but customers may view them as biased and sales-oriented, making your posts less effective. Customer reviews, on the other hand, provide fresh, organic, highly relevant content for your business. They show search engines that your web page is active and give customers social proof that your business is real.
Plus, when writing reviews, your customers are likely to describe your products and services using the same keywords. This means you get free, relevant content that is already optimized for search engines, and you don’t have to do anything! This turns into customer-focused marketing.
Cards
Of course, what could be more obvious bosnia and herzegovina company email list for local search than placing a company on maps. But creating a company card is just the beginning of the journey. The card should also “live” with the site. Receive information updates in the form of ads, photos, reviews and ratings. For local SEO, it is extremely important to monitor business accounts in both Yandex and Google Business.
One of the benefits of achieving top rankings on search engine results pages is increased brand awareness. When consumers search for products using a brand name in a keyword, the search results will heavily favor the company listed in the query. A search for "shoes" and a search for "Adidas shoes" will yield dramatically different results. Branded keywords typically have a much higher conversion rate than non-branded keywords. Even in business-to-business marketing, the conversion rate for branded searches is higher than for direct traffic to the site and traffic from non-branded keywords, according to a 2013 B2B Optify study. This is why small business owners should make brand awareness a key part of their overall marketing strategy. A local attorney will get much more web traffic from search if people in the community know their name and use it in searches than people simply searching for local attorneys without mentioning it.