The key is to understand where your ideal customers are online

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tailor your communications to each social media platform. This is not a copy and paste strategy.

On your Facebook page, simple text posts with a colorful background can grab attention and increase your reach. For example, Katie created a post to announce her new book—a short line letting many people know that the book was out.

On Instagram, Reels work best. For example, Katie created albania email list Reels to showcase three tools she uses every week that reduce social media stress and save hours in her clients’ workdays, with quick pointers to each tool on the screen. It makes people aware of time-saving tools they can implement.

The focus is on meeting the needs of your audience with the types of content that the platform can best amplify. Create customized promotional posts for each social media channel you use.

Step 2: Elaborate Post
The next step is to elaborate. You'll dig deeper around the topics you highlight in your awareness posts, building more trust and expertise with helpful ideas, tools, tips, resources, or data.